gray and black laptop computer on surface

Queen Bee Hot Sauce

A honey based hot sauce with a sting.

Challenge

Queen Bee Hot Sauce called for an identity with artisan and craft roots with an edge that stood out on the shelves.

A black laptop computer with a white screen

Approach

This design called for a tangible feel to match the hard work needed to cultivate the honey used in this recipe while also displaying the fierce heat of the sauce itself. This identity also needed a system in place to withstand multiple flavors under the same brand.

Outcome

The result was a rugged visual in contrast to the clean lines meant to align with the royalty of the queen bee. The system is also able to withhold different variations of the sauce without losing its general identity.